This is part 1 of a 2 part series where we explore the challenge to drive and convert more direct booking business, what are some basic errors made and ultimately, is it worth it?
This time, Veit welcomes the Founder & CEO of opensmjle., Daniel Zelling. In this episode of berner+becker office hours, they discuss what artificial intelligence is already capable of in the daily operations of hotels and beyond, and then dive deeper into the topic of AI in hotel marketing. With HotelGPT, opensmjle. has launched an AI […]
The latest episode is about online marketing for hotels. With Carolin Schuhmann from Online Birds as a guest, Veit talks to her about topics such as online marketing measures along the guest journey, the key takeaways from the Online Birds Hotel Digital Score and also social media marketing. It’s worth listening, there are lots of […]
Veit welcomes Michael Mauersberger, Managing Director of the Best Western Premier IB Hotel Friedberger Warte, for a round table discussion on the recent increase in VAT from 7 to 19% in Germany. Both discuss the impact on Michael’s hotel, his approach to preparing for it and some developments that are already visible. But before that, […]