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What is Revenue Management and when does it have an impact?
I know it is lame, but the standard definition simply has to be mentioned: Revenue management is selling “the right product to the right customer at the right time to the right price” (Cross, 1997). Furthermore I would like to add; through the right channel. The above definition is correct but leaves out some additional […]
Welcome to berner+becker!
Hi! We are happy to welcome you to our company berner+becker revenue management and our newsroom page. Here we will keep you up date with posts on all the relevant subjects in the current revenue management climate. What we can learn from the past and ideas about the future. Times are exciting in our start-up […]