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Quick Guide for Revenue Management System (RMS) Selection
Revenue Management Systems (RMS) have become an indispensable component of modern hotel operations, offering the ability to dynamically optimise pricing, forecast demand, and ultimately maximise revenue. As of 2021, approximately 28% of hotels globally were utilising RMS tools, although comprehensive solutions remain underutilised, with earlier figures from 2019 suggesting only 12.3% adoption excluding in-house systems […]
Georg Hendrix of THN on direct bookings, personalisation and conversion! E19 berner+becker office hours
🎙️ How Can Hotels Increase Their Conversion Rates by up to 20-30%? In the latest podcast episode, Veit speaks with Georg Hendrix from The Hotels Network (THN) about the future of direct bookings. From intelligent personalization to benchmarks with BenchDirect – we explore how hoteliers can reduce their reliance on OTAs and boost their conversion […]
Your starting price is key to success
Whether working with a pricing system or applying a manual approach for your hotel, the starting price for any given day when opened up for sale, is crucial. To be clear, a static pricing sheet is something of the long past, any dynamic pricing is the obvious way to go. However, some think that numerous […]
Laura Schlosser on Hotel Distribution – best practices, insights & news! E18 berner+becker office hours
In this episode of berner+becker office hours, everything revolves around the topic of hotel distribution. Together with Laura Schlosser, Head of Distribution at Berner+Becker, Veit discusses best practices, insights, and news in the field of distribution. Of course, we’re only scratching the surface in a good 18 minutes, but the conversation is packed with takeaways […]
Bad summer – good result!
Rain, hail, and even snow. In July 2024, Germany saw a record in precipitation, with more liters per square meter than any year since tracking began in 1881 (Zeitonline). The Statista graph of monthly precipitation paints a similar picture. Not only was the weather bad, but it also contributed to a rise in […]
Nils Deville on Short Term Rentals – the stuub apartments! E17 berner+becker office hours
An exciting episode all about the stuub Apartments from the Black Forest! Veit welcomes Nils Deville from stuub Apartments. They discuss the innovation of tradition, meaning stuub’s approach to modernizing classic accommodations, focusing on sustainability, and embracing digitalization. Nils and Veit also talk about the market conditions in the Black Forest, the strategies and their […]
Budgeting in Hotels: Theory, Practice and Outlook 2025!
Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. It is not just about setting numbers but involves a systematic approach that requires both theoretical foundations and practical application. […]
Daniel Zelling on AI in Hotel Marketing – E16 of berner+becker office hours
This time, Veit welcomes the Founder & CEO of opensmjle., Daniel Zelling. In this episode of berner+becker office hours, they discuss what artificial intelligence is already capable of in the daily operations of hotels and beyond, and then dive deeper into the topic of AI in hotel marketing. With HotelGPT, opensmjle. has launched an AI […]
Market Segmentation – still the holy grail!
In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments. However, if you want to be successful in the way you manage your business and start applying sound revenue management practices, it is an essential step to have a clear idea of […]
Carolin Schuhmann from Online Birds: The In’s and Out’s of Online Marketing
The latest episode is about online marketing for hotels. With Carolin Schuhmann from Online Birds as a guest, Veit talks to her about topics such as online marketing measures along the guest journey, the key takeaways from the Online Birds Hotel Digital Score and also social media marketing. It’s worth listening, there are lots of […]