How to become a better employer in the hotel industry overtaking the chains

The Hospitality Industry Still Struggles with Basics

It’s not hard to beat hotels in being a good employer. The hospitality industry has battled with finding qualitative manpower since COVID, and yet you still hear mind-blowing examples. Recently, a revenue manager colleague shared that after 3 weeks on the job at a new well-known hotel chain, he still didn’t have a login for his computer. Stories like this are all too common, and they’re emblematic of why many lose talented individuals.

Our Mission at berner+becker: Be a Better Employer

At berner+becker, we set out with a clear goal: to be a better employer than the classical hotel chains. Why? Because we’re in direct competition to attract the best workforce. In this highly competitive landscape, being “good enough” was never an option. We need to stand out by providing an exceptional employee experience—and that’s something I truly believe independent hotels can do as well.

Flexibility Is the New Superpower

Chains may have name recognition and the allure of a strong brand on someone’s CV, but private hotels can use their flexibility as a superpower to create unique incentives that resonate with modern employees. Think beyond the basics: flexible home office policies for back-office roles, truly flexible work hours, or even unlimited vacation days. Believe it or not, thoughtful perks like massages for staff can make quite a difference.

Small Gestures, Big Impact

At berner+becker, we’ve implemented many of these ideas, and they are worth their while. Giving employees a proper iPhone, a functioning good quality laptop on day one, or small perks like cool merchandise might seem trivial, but these gestures show you care. And when you care, people notice.

Leadership Matters More Than Perks

Of course, not every initiative will fit every hotel. But if anything, investing in good leaders is crucial. At the core, it’s about creating a workplace where people feel valued and equipped to succeed.

Happy Employees = Business Success

At berner+becker, we’ve seen firsthand how happy employees deliver better client work, which leads to satisfied clients and, ultimately, company success and future growth via word of mouth, which remains the most powerful marketing tool—and that includes word of mouth about what it’s like to work for you.

Leadership & Culture Are Your Game Changers

At the end of the day, whether you’re managing an independent hotel or running a company like ours, don’t underestimate the power of leadership and culture. Be proactive, be thoughtful, your employees are your most valuable asset.