In this episode of berner+becker office hours, everything revolves around the topic of hotel distribution. Together with Laura Schlosser, Head of Distribution at Berner+Becker, Veit discusses best practices, insights, and news in the field of distribution. Of course, we’re only scratching the surface in a good 18 minutes, but the conversation is packed with takeaways […]
Rain, hail, and even snow. In July 2024, Germany saw a record in precipitation, with more liters per square meter than any year since tracking began in 1881 (Zeitonline). The Statista graph of monthly precipitation paints a similar picture. Not only was the weather bad, but it also contributed to a rise in […]
An exciting episode all about the stuub Apartments from the Black Forest! Veit welcomes Nils Deville from stuub Apartments. They discuss the innovation of tradition, meaning stuub’s approach to modernizing classic accommodations, focusing on sustainability, and embracing digitalization. Nils and Veit also talk about the market conditions in the Black Forest, the strategies and their […]
Budgeting in hotels is one of the core tasks of revenue management and plays a crucial role in managing operational and financial efficiency. The budget serves as the basis for financial planning, control, and decision-making. It is not just about setting numbers but involves a systematic approach that requires both theoretical foundations and practical application. […]
This time, Veit welcomes the Founder & CEO of opensmjle., Daniel Zelling. In this episode of berner+becker office hours, they discuss what artificial intelligence is already capable of in the daily operations of hotels and beyond, and then dive deeper into the topic of AI in hotel marketing. With HotelGPT, opensmjle. has launched an AI […]
In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments. However, if you want to be successful in the way you manage your business and start applying sound revenue management practices, it is an essential step to have a clear idea of […]
The latest episode is about online marketing for hotels. With Carolin Schuhmann from Online Birds as a guest, Veit talks to her about topics such as online marketing measures along the guest journey, the key takeaways from the Online Birds Hotel Digital Score and also social media marketing. It’s worth listening, there are lots of […]
In the hotel industry, discussions about online distribution and revenue management often focus on increasing visibility through a variety of distribution channels or optimizing commission costs per channel. However, managing channels based on demand is rarely mentioned, although the commissions from online travel agencies (OTAs) have significantly increased for many hoteliers in recent years. This […]
Veit welcomes Michael Mauersberger, Managing Director of the Best Western Premier IB Hotel Friedberger Warte, for a round table discussion on the recent increase in VAT from 7 to 19% in Germany. Both discuss the impact on Michael’s hotel, his approach to preparing for it and some developments that are already visible. But before that, […]
Going to your favorite Italian restaurant or eating out in style: Many will probably refrain from this starting January. The VAT for restaurant visits in 2024 will again be 19 percent. This makes dining out more expensive. But who is considering the hotels that advertise with their gastronomic offers, breakfast, half board, arrangements, etc.? For […]