Till Benthien

Market share benchmarking is without a doubt one of the most important metrics used today by Revenue Managers, Hotel Managers and Owners. It gives an exact overview of your own sales strategy and sets the revenue per available room in comparison to a well-defined competitor set. Benchmarking allows you to calculate your own market share […]

With the dawn of the upcoming low season in some destinations across Central Europe, hoteliers and their revenue managers are looking for ways to capture more demand and fill their capacities. But how to do so without cannibalizing your demand which is willing to pay the full amount of your BAR or early-booker-rate? How does […]